MGT 528 – Operations: Economics and Strategy

1. Origin and Scope of Logistics & Operations

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       Lecture Notes (Overheads Used In Class)

· Lecture 1 - Slides

Reading (Preparation)

· Chopra/Meindl, Supply Chain Management, Chs. 1 & 2

Questions (Preparation)

· Characterize the competitive strategy for Amazon.com and the Swiss watchmaker IWC.

· Where would you place the demand faced by either of the two companies in the (cost effectiveness, responsiveness)-space?

· What strategic fit would you suggest for different products of that company?

Background Reading (for future reference only)

· Brandenburger/Nalebuff (1995) “The Right Game: Use Game Theory to Shape Strategy,” Harvard Business Review.

· Fisher (1997) “What Is the Right Supply Chain for Your Product?” Harvard Business Review.

· Peteraf (1993) “The Cornerstones of Competitive Advantage: A Resource-Based View,” Strategic Management Journal.

· Porter (1997) “How Competitive Forces Shape Strategy,” Harvard Business Review.

· Porter/Millar (2001) “How Information Gives You Competitive Advantage,” Harvard Business Review.